Intercultural Communication, Intercultural Webdesign, Intercultural Usability

Masterthesis: “The Effects of Cultural Customization of Web Site Content and Design on Online Behavior and Conversion Rates”

admin — Mon, 05 Apr 2010 15:15:14 +0000

In recent years, the Internet and its associated World Wide Web have experienced an enormous
growth and an extended proliferation. Since computer access has increasingly been made available in developing countries and Internet penetration rates have risen significantly in Europe (418 million users), Asia (738 million users) and Latin America (179 million users), the United States (227 million users) have already lost their dominant position on the Internet market.
In 2005, usability expert Jakob Nielsen predicted that by 2015, US-Americans will constitute less than 15% of all Internet users and that they will only account for about one-third of its value, an estimation which has already come true in 2009. The described developments highlight the growing importance of cultural customization of website content and international usability.

Regarding global commerce in the world of the WWW there are no national boundaries. Businesses and other website operators have access to a global market, hence to global website users and potential customers from any imaginable country of the world.
Accordingly, in order to increase a global market share, website owners need to consider the importance of their customers’ demographic profiles
and the underlying cultural differences in customer behavior and perception. Thus, a necessary step is to adapt their sales
tools (such as their website) to fit these differences.

This Masterthesis demonstrates current approaches and guidelines for a cultural customization and measures the effect of an adaptation using a real world example.

56-page PDF (720KB)

I.	Introduction and Background of the Study
II.	Cross-Cultural Communication Research
III.	Adaptable Elements of Website Content and Design
IV.	Objectives of the Study
V.	Methodology
VI.	Technical Implementation
VII.	Results
VIII.	Discussion
IX.	Deutsche Zusammenfassung (German Abstract)
X.	Bibliography

56-page PDF (720KB)

Simbolos nacionales mexicanos (National Symbols of Mexico)

admin — Mon, 05 Apr 2010 15:14:00 +0000

In a survey which asked for mexican national symbols, 468 participants from Mexico named 1598 national symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

Español: En una encuesta acerca de los símbolos nacionales mejicanos, 468 participantes de México citaron 1598 símbolos distintos.
La lista de etiquetas que se halla a continuación muestra los más frecuentes (al hacer click sobre las etiquetas puede verse su significado).

created at TagCrowd.com

Simbolos nacionales de españa (National Symbols of Spain)

admin — Mon, 05 Apr 2010 15:12:56 +0000

In a survey which asked for spanish national symbols, 50 participants from Spain named 176 symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

created at TagCrowd.com

Simbolos nacionales de venezuela (National Symbols of Venezuela)

admin — Mon, 05 Apr 2010 15:11:12 +0000

In a survey which asked for venezuelian national symbols, 61 participants from venezuela named 212 national symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

created at TagCrowd.com

Simbolos nacionales de peru (National Symbols of Peru)

admin — Mon, 05 Apr 2010 15:10:16 +0000

In a survey which asked for peruvian national symbols, 255 participants from Peru named 830 national symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

created at TagCrowd.com

Simbolos nacionales de guatemala (National symbols of Guatemala)

admin — Mon, 05 Apr 2010 15:07:59 +0000

In a survey which asked for guatemalean national symbols, 47 participants from Guatemala named 153 national symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

created at TagCrowd.com

Simbolos nacionales de ecuador (national symbols of ecuador)

admin — Mon, 05 Apr 2010 15:05:50 +0000

In a survey which asked for ecuadorian national symbols, 101 participants from Ecuador named 328 national symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

created at TagCrowd.com

Simbolos nacionales de Costa Rica (National symbols of Costa Rica)

admin — Mon, 05 Apr 2010 15:04:35 +0000

In a survey which asked for Costa Rican national symbols, 24 participants from Costa Rica named 84 symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

arbol-de-guanacaste bandera carreta escudo gallo-pinto guaria guaria-morada playa yiguirro

created at TagCrowd.com

Simbolos nacionales de Colombia (national symbols of colombia)

admin — Mon, 05 Apr 2010 13:47:56 +0000

In a survey which asked for colombian national symbols, 259 colombian participants named 890 symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

created at TagCrowd.com

Simbolos nacionales de Chile (national symbols of chile)

admin — Mon, 05 Apr 2010 13:14:31 +0000

In a survey which asked for chilean national symbols, 94 chilean participants named 308 symbols.

The taglist below shows the most frequent symbols (you can click the tags to see what the meaning of the symbol is).

created at TagCrowd.com

Intercultural Communication, Intercultural Webdesign, Intercultural Usability

Masterthesis: “The Effects of Cultural Customization of Web Site Content and Design on Online Behavior and Conversion Rates”

Table of Contents

Simbolos nacionales mexicanos (National Symbols of Mexico)

Simbolos nacionales de españa (National Symbols of Spain)

Simbolos nacionales de venezuela (National Symbols of Venezuela)

Simbolos nacionales de peru (National Symbols of Peru)

Simbolos nacionales de guatemala (National symbols of Guatemala)

Simbolos nacionales de ecuador (national symbols of ecuador)

Simbolos nacionales de Costa Rica (National symbols of Costa Rica)

Simbolos nacionales de Colombia (national symbols of colombia)

Simbolos nacionales de Chile (national symbols of chile)